Strategy Island is run by Donald Cameron
I’ve worked in London for almost 20 years.
I began in classic advertising and went on to work in branding, digital, integrated and un-pigeon-hole-able agencies, cover most categories, and develop campaigns for most channels that matter.
I focus on what’s most fundamental and always make sure the creative solution is addressing the business problem.
I know how all the things on a modern marketing plan inter-relate and I can act as the glue for integrated thinking and projects, or involving multiple agencies.
I treat a client’s problem as my own and make sure the creative solution is addressing the business problem.
I want to establish healthy businesses, that lead to a healthy economy, healthy people, and a healthy planet.
Awards for creativity and effectiveness: D&AD, Clio, Creative Circle, British Arrows, BIMA, Caples, DADI.
Past agencies: McCann, Havas, Inferno, SapientNitro, Oliver, Wunderman, Proximity, MRM, Chemistry, Stack, Identica, Jones Knowles Ritchie.
Former roles: planning director, brand consultant, qualitative researcher.